Starting a new business is exciting, but it can also be overwhelming. Especially when you work in the wedding industry, it’s highly competitive. So, what’s the best way to get a new business off the ground? Starting off with a lot of good leads. But how do you get those leads? Try these five methods and you will be able to start your career in the wedding industry on the right foot.
Find a Mentor
Getting started with a new business is a lot easier when you have someone that’s more established giving you a leg up. Maybe you already have someone in mind but if not, make a list of the respected leaders in your niche and reach out to them. Tell them that you love what they do, you’re new to the industry, and that you’d like to take them out to lunch to get some advice. You may not receive a response, but you only need one person to say “yes”.
Many people hate the term “networking” and would rather not, but if you’re a new business owner, it can really make a difference in your first year profits. Make an effort to find your local chapters of national wedding associations such as The Association of Bridal Consultants, National Association for Catering & Events, or the American Disc Jockey Association. Of course, you’ll want to keep this list tailored to the service you provide.
Build a Website and Start Blogging
One of the best ways to position yourself as an expert in your wedding service niche is to build a website and start blogging. You can start with just one post per week but it’s important to remain consistent with your publishing schedule. Your posts can answer frequently asked questions, display some of your recent work, or provide insider secrets your clients are looking for. If you position yourself as a trustworthy source, when brides are ready, they’ll contact you first.
Spend Money on Facebook Ads
Buying ad space online can feel overwhelming at first, but if you take your time and research the best tactics, it can bring in major revenue. Facebook is a great place to start because so many people spend a lot of their time on the site. You can narrow your ads to only reach the audience you know is ready to buy, and you can set a max for your daily costs so you never go over budget.
Become a Bridal Show Vendor
A great way to get yourself in front of hundreds of leads is to become a vendor at a bridal show. When you sign up to have a booth at a bridal show, you’ll get the opportunity to meet hundreds of brides that are actively planning their weddings in a single afternoon. You’ll also be able to check out the competition and gain ideas for your own business.
Starting a wedding business doesn’t have to be stressful. Find out more about the Georgia Bridal Show today and start sharing your passion with local brides across the area.