Becoming a vendor at the Georgia Bridal Show is a great investment for your brand. Showcasing dozens of wedding vendors at every quarterly event, the Georgia Bridal Show provides a unique opportunity for vendors in the wedding industry to connect with many potential customers and partners.
While the Georgia Bridal Show creates a platform for all businesses to grow their client base and network, our most successful vendors share a few common qualities that distinguish them.
All of our most successful vendors have:
1. Powerful Branding
At every event, The Georgia Bridal Show features dozens of vendors, specializing in countless services in numerous niches. With so many businesses competing for clientele, it goes without saying that a bridal show vendor must be memorable and distinguished.
Brands that stand out—whether it be through their booth design, their company branding, their products, their marketing strategy, or anything else—get the most attention at bridal shows, and have the highest rate of success when it comes to earning new customers. Think about it, you come across dozens of ads, billboards, and commercials throughout the day, but only certain ones stick. Why is that?
If you feel like your brand could use a little spicing up, try looking at its individual components to see what can be improved. Does your logo stand out? Do your marketing materials pop? How do you position your services within your niche? Ask your customers and peers what they think of how your business is presented, and use this information to improve your business’ branding.
2. Great Products/Services
No matter how good your brand may look or how enticing its messaging may be, if you’re offering a low-quality product, customers won’t stick around long. Customers need to know that they’re getting a product that’s worth their time and money.
When you operate in an industry with so much competition, your products/services need to differentiate you from everyone else. If you’re a wedding cake seller, what is it about your cake that will make someone want to pick yours over another company’s? It has to look better, taste better, and make customers feel better to truly stand out, as should any other business you may be operating.
Try to find ways that you can improve the products/services that you’re currently offering customers; are there newer, more innovative dress designs that you could roll out for brides? Are there any new hairstyles that you could learn to do? What ingredients do you use to make your wedding cakes? Improving the quality of your products will only improve the quality of the experience for customers.
3. Premier customer service
Customers are what keep your business alive, so it’s only right that your business prioritizes top-tier customer service. Regardless of what you’re selling or how great the product may be, customers want to feel like they’re being taken care of.
In the wedding industry, customer service comes before all else. A bride-to-be and her family need to know that the vendor they’ve hired is dedicated to helping create the best possible wedding experience, and that only comes from you showing keen attention to detail and a commitment to getting them exactly what they need before, during, and after the wedding.
Audit your business to see how your team handles clients, from the start to the end of the sales cycle. How much attention is paid to their needs? Is ample time put into getting them exactly what they want? Is your staff friendly, patient, and understanding? Try to find any weak points when it comes to your brand’s customer service, and look for ways to improve them with your team.
4. A Positive Reputation
Word of mouth is another key selling point in the wedding industry. Your reputation determines your destiny, so it’s pertinent that you maintain a good name in order to keep earning business in the future.
Because a lot of brides find vendors through referrals, it’s especially important to maintain a positive reputation. As businesses become increasingly digital, your brand’s reputation will live online as more people begin to leave ratings and reviews. You don’t want to walk into a bridal show known as the company that doesn’t take care of its customers.
If you’re struggling with reputation management for your brand, reach out to your customers to find out why they’re not satisfied. Sending them a survey at the conclusion of business or in an email is a non-invasive way to solicit feedback and reviews of your business. Getting customers to leave more Google and Facebook reviews of your business is a surefire way to increase your online standing for potential customers.
Become a Georgia Bridal Show Vendor
Partnering with the Georgia Bridal Show as a vendor is a great move to help your brand grow and reach new customers. If you’re interested in becoming a vendor, apply here or contact us to learn more about how we can help you.